RCSC326
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RCSC326 - Product Development
Course ID
042290
Course Description
The development and successful launch of new products (goods or services) is essential in contemporary retailing. An overview of innovation process management, concept evaluation, principles and practices for the development, design, marketing and introduction of new products and services. Students research, create, organize, and present a new product development concept and its new product launch strategy.
Min Units
3
Max Units
3
Repeatable for Credit
No
Grading Basis
GRD - Regular Grades A, B, C, D, E
Career
Undergraduate
Enrollment Requirements
018765
Component
Workshop
Optional Component
No