Course ID
042357
Course Description
The purpose of this seminar is to review and discuss quantitative models (both analytical and empirical) in marketing research. We will survey selected economic modeling applications that address substantive phenomena or issues related to marketing. While covering the general issues, our discussion will also pay attention to current or emerging issues in digital markets. The main materials are selected papers in marketing, economics and other academic fields.
Min Units
2
Max Units
2
Repeatable for Credit
No
Grading Basis
GRD - Regular Grades A, B, C, D, E
Career
Graduate
Course Requisites
May be convened with
Component
Seminar
Optional Component
No