MKTG650

042358

The primary purpose of this seminar is to introduce doctoral students in marketing and related disciplines with a broad foundation of the issues and literature in various key theories and models with asymmetric information. These models are key to the design of marketing strategies. More specifically, we will focus on the most prominent theories/models that cover these issues including Principal-Agent models (also called Agency Theory), Multi-Tasking models (a key extension of the Principal-Agent models), and Signaling and Adverse Selection models. Collectively, they cover a broad range of issues of relevance to the field of marketing, corporate finance, economics, organization behavior, accounting, and entrepreneurship and as such have been a cornerstone of a large body of research and teaching in the business schools.

GRD - Regular Grades A, B, C, D, E

Graduate