MKTG630

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MKTG630 - Consumer Psychology

MarketingGraduateUA - UA General

Course ID

042359

Course Description

This PhD seminar will introduce students to academic research in consumer psychology. In seven weeks, we will read, discuss, and evaluate articles published in marketing, psychology, and the social sciences.

Min Units

2

Max Units

2

Repeatable for Credit

No

Grading Basis

GRD - Regular Grades A, B, C, D, E

Career

Graduate

Course Requisites

May be convened with

Component

Seminar

Optional Component

No