MKTG636
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MKTG636 - Consumer Behavior Special Topics 2: Decision Making
Course Description
The purpose of this seminar is to provide Ph.D.-level coverage of the psychology of decision making and application of behavioral decision principles in marketing context. Although the normative issue of how decisions should be made is relevant, the descriptive issue of how decisions are made is the main focus of the course.
Min Units
2
Max Units
2
Repeatable for Credit
No
Grading Basis
GRD - Regular Grades A, B, C, D, E
Career
Graduate
May be convened with
Component
Seminar
Optional Component
No
Typically Offered Main Campus
Fall, Spring