GLO475

042531

For individuals who would like to start their own media company, or want to create a new product or service within existing media companies, or they want to learn what it takes to become a media entrepreneur, then this course will help start them off on the path. In seven weeks, students will work towards creating and presenting the business plan for a new news media or other media venture, or a digital product of their choice, such as podcasts or mobile apps. Along the way, they will gain knowledge about the current state of the field, what qualities does an entrepreneur possess, what kind of ventures are launched in the (mostly western) media market, different revenue and business models utilized in extant media ventures and the toolkit they need to plan and pitch their entrepreneurial offering. Students will learn to write a business plan that not only explains their new idea/venture but also the market, the competition, the revenue model and their strategy for the project's sustainability. This business plan will serve as students' final deliverable for the course.

GRD - Regular Grades A, B, C, D, E

Undergraduate

GLO575