MKTG635
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MKTG635 - Consumer Behavior Special Topics 1: Information Processing
Course ID
042693
Course Description
This seminar covers extant work in the fields of consumer research, psychology, and other related fields to provide a working knowledge of theoretical and methodological issues in studying automatic and perceptual influences on consumer judgment and choice.
Min Units
2
Max Units
2
Repeatable for Credit
No
Grading Basis
GRD - Regular Grades A, B, C, D, E
Career
Graduate
Course Requisites
May be convened with
Component
Seminar
Optional Component
No