MKTG655

042703

This class is the second part of the doctoral seminar in marketing methods. It is intended to be an introduction to the substantive literature in marketing strategy which investigate research questions at many interesting levels of analysis, including the individual, dyad, group, firm, inter-organizational, and industry level. This course exposes doctoral students to a variety of research designs and techniques, including laboratory and field surveys, experiments, quasi-experiments, qualitative and secondary data.

GRD - Regular Grades A, B, C, D, E

Graduate