GLO473

042758

Any entrepreneurial idea is always countered with the question: But is it sustainable? This course will teach students the concept of venture sustainability as well as how they recognize what it might look like for their entrepreneurial idea if they have one, or another entrepreneurial idea that someone brings to them. This course will cover the basic principles of entrepreneurship and then focus on media industries and the kind of entrepreneurial ventures that exist in these spheres. Business models, business plans, revenue strategies, and different kinds of sustainability strategies being pursued by media entrepreneurs will be addressed in the duration of the course. The students will finish this course on a creative note by not only designing an entrepreneurial venture that they may want to pursue in the future but also a sustainability strategy to ensure the venture's longevity. The venture design and sustainability strategy will serve as the students' final deliverables for the course.

GRD - Regular Grades A, B, C, D, E

Undergraduate

GLO573