SRL506

043380

Students in this course will gain insights into strategic decision-making, financial planning, and promotional tactics in the sport and recreation industries. Through case studies and real-world examples, students will develop practical leadership skills related to budgeting, fundraising, marketing, branding, and sponsorships. Students will also develop an understanding of the financial mechanisms driving different types of sport and recreation organizations, along with the intricacies of marketing strategies to engage fans, sponsors, participants, the community, and other stakeholders. By the end of the course, students will emerge equipped with the knowledge and tools to navigate the complex interplay between marketing and finance in a continually evolving field.

GRD - Regular Grades A, B, C, D, E

Graduate