BNAN570
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BNAN570 - Generative AI for Market Insight and Strategies
Course ID
043408
Course Description
The course is divided into three modules. In the Algorithms module, we cover the principles of Generative AI and Large Language Models (LLMs). We discuss the concepts associated with transformers, including the basic building blocks. We also cover the popular transformers (BERT, GPT, and T5). In the Prompt Engineering module, we cover various prompting techniques for optimal content generation such as Chain of Thought, RGC, and Reverse prompting, among others. In the Applications and Strategic considerations of Generative AI module, we apply prompting to a real-world business scenario. Moreover, we cover topics such as Generative AI and innovation, customer support, and review mining.
Min Units
3
Max Units
3
Repeatable for Credit
No
Grading Basis
GRD - Regular Grades A, B, C, D, E
Career
Graduate
Course Attributes
CE - CL (Cross Listed)
Enrollment Requirements
019498
Cross Listed Courses
Component
Lecture
Optional Component
No