BNAN570

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BNAN570 - Generative AI for Market Insight and Strategies

Business Analytics, Sch ofGraduateUA - UA General

Course ID

043408

Course Description

The course is divided into three modules. In the Algorithms module, we cover the principles of Generative AI and Large Language Models (LLMs). We discuss the concepts associated with transformers, including the basic building blocks. We also cover the popular transformers (BERT, GPT, and T5). In the Prompt Engineering module, we cover various prompting techniques for optimal content generation such as Chain of Thought, RGC, and Reverse prompting, among others. In the Applications and Strategic considerations of Generative AI module, we apply prompting to a real-world business scenario. Moreover, we cover topics such as Generative AI and innovation, customer support, and review mining.

Min Units

3

Max Units

3

Repeatable for Credit

No

Grading Basis

GRD - Regular Grades A, B, C, D, E

Career

Graduate

Course Attributes

CE - CL (Cross Listed)

Enrollment Requirements

019498

Cross Listed Courses

Component

Lecture

Optional Component

No