PFFP512

043777

This course explores how behavioral finance intersects with financial decision making and planning. It emphasizes applying behavioral finance theories and research to personal financial planning decisions, aiming to help individuals serving clients enhance their clients' overall financial well-being. Additionally, the course explains how individuals and firms make financial decisions, highlighting deviations from traditional financial or economic theories. Students will investigate psychological biases in financial decision-making and their effects on financial markets and other settings.

GRD - Regular Grades A, B, C, D, E

Graduate