Course ID
043925
Course Description
This PhD seminar will introduce students to academic research in consumer behavior. We will read, discuss, and evaluate articles in marketing, psychology, and the social sciences that investigate the psychological and cultural forces that shape how people desire, search for, buy, use, and dispose of products and services in the marketplace.
Min Units
3
Max Units
3
Repeatable for Credit
No
Grading Basis
GRD - Regular Grades A, B, C, D, E
Career
Graduate
Component
Seminar
Optional Component
No