TMKTCRTG - Topics of Marketing
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Program Type
Graduate Certificate
College
Eller College of Management
Career
Graduate
Program Description
The Eller Graduate Certificate in Topics of Marketing is designed for working professionals seeking general Marketing business knowledge. It will provide advanced knowledge in several business areas to lay a foundation in graduate business coursework. Additionally, this certificate will enable students who may be interested in marketing roles. Students will take a minimum of 9 units within an array of areas needed to gain general marketing knowledge.
Learning Outcomes
- Recognize and adroitly apply concepts and theories relevant to evaluating past and current marketing communications, including: target audience, messaging, message retention, and marketing strategies related to campaign development and implementation.
- Identify some of the major digital marketing channels - content marketing, mobile marketing, online communities and social media.
- Design a comprehensive and integrated, customer-focused, competitive marketing strategy.
- Define the concepts, theory, and latest thinking bearing on the key issues in pricing, taking the perspective of a marketer. This will be done primarily through video lectures, problem solving, case discussions, and a simulation.
- Define steps of marketing research.
- Identify some of the major digital marketing channels - content marketing, mobile marketing, online communities and social media.
- Design a comprehensive and integrated, customer-focused, competitive marketing strategy.
- Define the concepts, theory, and latest thinking bearing on the key issues in pricing, taking the perspective of a marketer. This will be done primarily through video lectures, problem solving, case discussions, and a simulation.
- Define steps of marketing research.