BCOM314R

Course intended to introduce students to the strategic nature of business communication. By the end of the course, students should be able to analyze business situations and prepare messages that fulfill all of the intended purposes of their communication, meet the needs and expectations of business audiences, and take into account other relevant contextual factors. Students must have adequate oral and communication skills to be able to effectively focus on developing the higher-order thinking skills that are necessary to succeed in the course. In order to help students devise successful communication strategies, the course will also therefore emphasize the development of these higher-order skills, which include analysis, synthesis, and evaluation.

SEA - PD (Professional Development), SEC - INC (Innovation and Creativity)

015005