RCSC446
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RCSC446 - Global Retailing
Course ID
029232
Course Description
Analyze the global market environment and retailing structure, systems, issues, and trends in the global retail industry. Explore the macro and micro-context factors that influence retailers' internationalization and entry modes for international retail expansion. You will learn about international retail business and analyze global consumers in terms of cultural differences, and develop retail strategies for international expansion based on global retailer research and global market opportunity assessment.
Min Units
3
Max Units
3
Repeatable for Credit
No
Grading Basis
GRD - Regular Grades A, B, C, D, E
Career
Undergraduate
Enrollment Requirements
018762
Course Requisites
May be convened with
Component
Lecture
Optional Component
No