Course ID
029623
Course Description
The course provides an in depth exploration of the 4 P's of marketing: product, price, place and promotion, i.e., the development of the enterprise's marketing plan.
Min Units
3
Max Units
3
Repeatable for Credit
No
Grading Basis
GRD - Regular Grades A, B, C, D, E
Career
Undergraduate
Course Requisites
May be convened with
Component
Lecture
Optional Component
No