PR317

This is an intensive course in public relations writing designed to expose students to professional-level strategic writing by focusing on communication objectives, techniques, styles and mechanics. Students will learn to write correctly and clearly in styles appropriate to the public relations profession, notably Associated Press (AP). Emphasis will be placed on learning to write in all public relations formats, including news releases, fact sheets, feature stories, blogs, pitch memos, media advisories, content, newsletters, brochures, broadcast scripts, backgrounders and others for real clients. Because most practitioners see writing as the foundation of professional public relations practice, the strong writing skills, writing for a \"real\" client and the online writing portfolio developed in class will definitely give students an edge in getting a great post-graduation job.