MKTG640

042592

This course exposes students to the foundations of Consumer Culture Theory (CCT) and overviews research that is based on a humanistic, sociological, and/or cultural anthropological perspective on markets and consumer behavior. Based on a series of readings, students will acquire the necessary skills and abilities to ask relevant and interesting research questions in this tradition while being invited to challenge existing theories and findings.

GRD - Regular Grades A, B, C, D, E

Graduate