MIS552

The course content will cover important artificial intelligence (AI) concepts and methods and their applications in various digital platforms. It will also include hands-on software and tools for applying AI techniques to addressing problems in digital platforms. Specifically, the topics include understanding data-driven challenges in digital platforms, AI-based personalization, AI-based content analysis, AI-based content generation, and AI-driven decision making in digital platforms. The goal of this course is to help master-level graduate students understand necessary concepts and techniques about AI applications for digital platforms and develop critical skills and abilities of applying AI techniques for real-world business problems.
The course uses state-of-the-art AI tools (e.g., PyTorch, ChatGPT) to provide hands-on experience. You will learn how to apply AI techniques to sift through large amounts of data in digital platforms and provide actionable insights in various business applications.