COMMBA - Communication

Bachelor of Arts

From personal relationships and workplace dynamics to media messaging, learn how to understand and master the complexities of communication. Communication is the scientific study of how humans interact with one another. Students in the Bachelor of Arts in Communication program examine the processes and effects of communication in four areas: interpersonal, mass, health and social influence. Because communication is the most fundamental social behavior by which individuals function, its study is relevant to a wide range of academic and career interests. Coursework focuses on learning to write clearly, effectively and persuasively; understanding how to convey complex ideas simply; developing critical thinking skills; and identifying how to thoughtfully consume media. The department's commitment to quality teaching and research earned it Academic Analytics' top rank in the nation in research productivity.

LEARNING OUTCOMES
- Be able to produce effective messages supported by research.
- Differentiate the different research methods used in communication research.
- Differentiate the major theories in the field of communication.
- Evaluate quantitative communication research.