MKTGBSBA - Marketing

Bachelor of Science in Business Administration

Eller College of Management

Undergraduate

Do you envision an exciting career in marketing and sales? The Marketing major provides a thorough exploration and understanding of the industry. As marketing strategies become increasingly vital for the success of every business and brand, skilled marketing professionals and visionary leaders are continually sought after across diverse sectors. Students seeking their Bachelor of Science in Business Administration in Marketing complete prerequisites before applying to the University of Arizona's esteemed Eller College of Management to gain access to upper-division coursework. Undergraduates immerse themselves in captivating courses such as marketing analytics and research, consumer behavior, advertising, sales, brand and product management, marketing communications, digital marketing, and marketing policies and behaviors. The curriculum is uniquely designed with experiential learning components to acquaint students with real-world business hurdles. Through student organizations, Marketing majors can tap into invaluable networking avenues and collaborate with local enterprises on innovative advertising and promotional campaigns.

- Apply fundamental marketing principles and effectively implement the marketing mix to develop and execute marketing strategies.
- Design and execute market research studies to collect, analyze, and interpret data for informed decision-making.
- Synthesize multiple marketing concepts to develop cohesive and effective marketing strategies.
- Critically evaluate market-oriented information to identify trends, challenges, and opportunities for effective decision-making.
- Effectively communicate marketing insights and strategies through professional business communication.
- Develop innovative and creative solutions to address marketing challenges and drive business success.
- Recognize and apply ethical principles in marketing decision-making to ensure transparency and social responsibility.
- Develop and implement cohesive messaging strategies across digital and traditional media to enhance brand positioning and consumer engagement.
- Apply tactical marketing strategies to optimize pricing, customer acquisition, and retention.
- Design and implement adaptive marketing strategies for global markets while leveraging product innovation and competitive differentiation.