MKTGMS - Marketing
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Program Type
Master of Science
College
Eller College of Management
Career
Graduate
Program Description
The Master of Science in Marketing is a foundational program dedicated to providing you with comprehensive knowledge of the field and generating influential contributions to the marketing industry. Structured to provide conceptual frameworks and analytical tools to students, the program prepares you for a career that spans a wide range of national and international industry sectors. Required courses center on management, statistics, research and strategy, while elective course options include social media marketing, brand management, international marketing, and pricing strategy and tactics. The program aims for graduates to be able to design effective marketing plans that improve business performance in any industry.