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MKTGMS - Marketing

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MarketingGraduate Degree SeekingMS - Master of Science

Overview

Program Requirements

Requirements

Completion requirement

30

Completion requirement

Students in the MSM program must complete at least 30 units of graduate marketing coursework. A minimum 3.0 GPA is required in the program.

Required Coursework:

  • course: Marketing Management (3 units)

  • course: Introductory Statistics for Managers (3 units)

  • course: Marketing Strategy (3 units)

  • course: Marketing Research for Managers (3 units) OR course: Marketing Visual Analytics (3 units)

Completion requirement

18 units of electives selected from:

  • course: Intro to Social Media Marketing (3 units)

  • course: International Marketing (3 units)

  • course: Connected Customer Strategy (3 units)

  • course:Advanced Regression Modeling (3 units)

  • course: Pricing Strategy and Tactics (3 units)

  • course: Innovation & New Product Strategy (3 units)

  • course: Master's Report (1-6 units)

  • course: Generative AI for Market Insight & Strategies (3 units)

  • course: Data Visualization (3 units)

  • course: Topics in Data & Web Mining (3 units)

  • course: Brand Management, 3 units

  • course: Management of Marketing Communications (3 units)

  • course: Marketing Visual Analytics, 3 units

Completion requirement

N/A

Completion requirement
Completion requirement

Minimum Credit Units

30 

Core Coursework Requirements

  • course: Marketing Management (3 units)

  • course: Introductory Statistics for Managers (3 units)

  • course: Marketing Strategy (3 units)

  • course: Marketing Research for Managers (3 units) OR course: Marketing Visual Analytics (3 units)

Maintain 3.0 GPA, on a 4.0 scale

 

Elective Coursework

18 units of electives selected from:

  • course: Intro to Social Media Marketing (3 units)

  • course: International Marketing (3 units)

  • course: Connected Customer Strategy (3 units)

  • course:Advanced Regression Modeling (3 units)

  • course: Pricing Strategy and Tactics (3 units)

  • course: Innovation & New Product Strategy (3 units)

  • course: Master's Report (1-6 units)

  • course: Generative AI for Market Insight & Strategies (3 units)

  • course: Data Visualization (3 units)

  • course: Topics in Data & Web Mining (3 units)

  • course: Brand Management, 3 units

  • course: Management of Marketing Communications (3 units)

  • course: Marketing Visual Analytics, 3 units

 

Additional Requirements

N/A

 

Student Handbook

Please refer to the Graduate Student Handbook for students who are pursuing this program of study.