RCSCBS - Retailing & Consumer Science

Bachelor of Science

College of Agriculture, Life & Environmental Sciences

Undergraduate

Accelerate your path to a management and leadership career with a one-of-a-kind degree in retailing and consumer behavior. Students pursuing a Bachelor of Science in Retailing and Consumer Science gain the cross-functional knowledge of consumer behavior and the business of retailing that major retailers and innovative companies seek. Students acquire a comprehensive education in consumer behavior, management, merchandise buying and planning, integrated marketing communication, brand management, product development, operations, and digital retailing. Our expert faculty shows students how to interpret current research and apply retailing best practices to make smart, data-driven decisions. Additionally, the program's partnerships with leaders in the retailing sector provide students with unprecedented access to practical experience that lends itself to professional success after graduation.